When it comes to how we stay at the top of the tree in talent attraction, how much is set to change for 2024? Make sure you go into the new year confident in how to engage the top talent out there on the market – read our guide to the most important talent attraction trends in 2024.

You guessed it – AI

AI is set to continue to play a significant role in talent attraction. AI systems will be used to make our lives easier in 2024… 

• Analyse CVs 
• Write job descriptions and interview questions
• Build automated processes – think using data from real time analytics to crafting communication with candidates or scheduling appointments 

These systems can even predict whether a candidate is likely to be successful in a particular role, making the recruitment process more efficient and data-driven.

Employer Branding

Building a strong employer brand will remain crucial for attracting top talent. 

• Companies will invest in creating a compelling narrative about their culture, values, and opportunities
• Employee advocacy programs will encourage current employees to promote their organizations as great places to work, leveraging their networks and social media
• Branding extends through the full cycle from attracting talent to onboarding and feedback post hiring
• Wise use of technology and social media to build image and recruit top talent, increasingly reliant on video and AI

Hybrid working as standard

Remote and hybrid working arrangements are nothing new, but it will continue to mark out the employers that people really want to work for.

• Gives a competitive edge in attracting top talent
• Talent attraction strategies need to emphasize the benefits of remote or hybrid work environments
• Embrace the benefits of hybrid work 

 – freedom of remote working AND

 – benefit from training and development when in the office

 – organic generation of ideas created by colleagues in the moment when together

Outside the box hires

Specific skills and competencies will continue to be highly prized; more so than traditional education routes to employment.

• Focus on identifying candidates with the right skills and a growth mindset
• Offer continuous learning and upskilling opportunities to attract candidates looking for career development
• Consider early career hiring – engaging potential candidates while still in education can mean building an inclusive business with the freshest ideas and lower starting salaries

How much do you care?

Increasing focus on diversity, equity and inclusion (DE&I) in talent attraction strategies means

• Actively seeking out candidates from underrepresented groups
• Creating inclusive job postings
• Using data analytics to monitor and improve diversity metrics in the hiring process

A focus on care also means prioritising workers’ wellbeing, personalised talent nurturing (use AI as discussed above) and provide a positive experience for candidates. In an Indeed survey 

• 80% of responders said they wanted faster response times from recruiters
• applicants who receive a response from an employer within four hours are 95% more likely to accept offer than those receiving a response a week later

Remember that recruitment is a dynamic industry – to stay competitive it’s important to remain agile and adaptable. Aligning talent attraction strategies with evolving candidate expectations and industry developments is a win whatever year we’re in.